Green Brands Forum 2010 promotes Greenwash

We are very disappointed to hear that the biggest Green brand event in Australia is promoting Greenwashing as a legitimate approach, pushing back Australian green marketing back to the dark Ages.

The Forum includes Paul Allen in the “cream of Australia’s crop of sustainable brand leaders”

Paul Allen is from Australian paper, and he will be promoting the ENVI paper brand. This paper is made from Australian Native Forests and is marketed as “greenhouse friendly”

Please read more about the Envi paper greenwash, with referenced facts on Australia’s paper destruction of our forests.

[Bindarri apologises for the exaggerated tone of this (unedited) post.. yes it was over the top, however we still take our original position that  The Forum is misguided in presenting Australian Paper as a leader – ED]