For 24 hours, on 11/11/11 anyONE who has access to a film, video, digital, phone or web camera will be invited to partake in the biggest creative project of our human history. People from 196 different countries, brought together by over 2000 languages will be asked to capture a day in the life of their world. The footage, audio, visual and photographic material will be collated and used as the ingredients for a variety of 11/11/11 initiatives including a 2 hour cinematic documentary, photographic book, world music collection and an interactive online portal.
As a not for profit project – the money raised will go to charities helping us acheive the Millennium Development Goals set out by the United Nations. ONE person can and does make a difference. Stand up and be a world changer.