How to be a hero brand

INSPIRE YOUR PEOPLE & CUSTOMERS BY CREATING CHANGE IN THE WORLD, A MASTERCLASS

29 FEBRUARY 2012 / 8.30 -16.00

Economists, environmentalists and marketers are hotly debating the best way to get the public to adopt sustainable behaviours; big business brands are busy moving the debate from theory to action.

This masterclass will introduce the concept of a Hero Brand, helping you learn from some of the most innovative brands on the planet. We will give tried and tested tactics, case studies and share learning from participants.

More information http://www.republicofeveryone.com/events/