September 17, 2010
This years Desktop sustainability award is being sponsored by Australian Paper who are logging ecologically important native forests while using a government loophole to promote their products as sustainable. Read more.
Australian Paper will use the nominees and the winner to associate their misleading products with best practice sustainability. We will be contacting the nominees and winner to request an interview to discuss their views on being used in such a cynical way.
Bindarri contacted the organisers to discuss how their award would be a sham by being sponsored by Australian paper, way back when we read it in the desktop green issue. Here is our post about the issue back then.
We hoped that Desktop would follow their own selection criteria of the sustainability award:
“HR and / or ethics policy and procedures (do you have one, if so is it best practice or just ticking the box)”
Ironically, “ticking the box” is Desktop’s approach when it comes to sponsorship money. No wonder the general Australian public is cynical when it comes to green marketing and design.
For more info on the Australian Paper and how they frame pulping our native forests as sustainable, read our feature on Envi paper.
Australian Paper is treating Australian Graphic Designers like they are too stupid to understand the technical issues around paper production. Send this to your colleagues to help stop them making a mockery of our industry.