Category: Corporate

We are very disappointed to hear that the biggest Green brand event in Australia is promoting Greenwashing as a legitimate approach, pushing back Australian green marketing back to the dark Ages.

The Forum includes Paul Allen in the “cream of Australia’s crop of sustainable brand leaders”

Paul Allen is from Australian paper, and he will be promoting the ENVI paper brand. This paper is made from Australian Native Forests and is marketed as “greenhouse friendly”

Please read more about the Envi paper greenwash, with referenced facts on Australia’s paper destruction of our forests.

[Bindarri apologises for the exaggerated tone of this (unedited) post.. yes it was over the top, however we still take our original position that  The Forum is misguided in presenting Australian Paper as a leader - ED]

A New shop has opened called the Very Curious Kitten at 138 Lygon Street Brunswick East … A cute and quirky little shop stocking ethical Fashion and handmade, accessories and artwork. At the Very curious kitten they believe in ethical shopping choice so each item in the shop is either Handmade, made from recycled materials or sweatshop free… featuring many local designers and hand-picked pieces.

The best thing is everything is the store is labelled so you can chose how you wish to shop…this li’l curiosity shop is filled to the brim with one off made pretties so you know your getting something special!

See our feature on ButtonTree who is behind this new shop.

Highlighting irresponsible behaviour by some of the world’s leading brands, drawing attention to notable consumer rights issues over the past 12 months.

The four Bad Company Award winners in 2009 are: Audi, BP, easyJet and Microsoft

This conference and workshop explores strategies for successfully marketing green products and services, profiling current campaigns by a range of leading companies. Includes Scott McDougall, CEO, TerraChoice and author of the “Six Sins of Greenwashing” study.
Sydney, 29th Jun 09 – 30th Jun 09, Melbourne, 1st Jul 09 – 2nd Jul 09

ACA is campaigning in the green marketing area and has a “dob in a greenwasher” choice.com.au/greenwatch