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Dirty work for Jeffries

November 16, 2011 in Adelaide+SA, Corporate, Eco Design, Graphic design, Identity, Marketing, Packaging, Sustainable

Ecocreative has designed the new line of Jeffries Compost, Soil and Mulch bagged products. The bold, colourful packaging features info-graphics that educate consumers on how to combine products to get the best result.

When research found that this ‘living’ product must be packaged in non-biodegradable plastic bags (due to the nature of the product), Ecocreative also helped the client design point-of-sale collection stations where consumers can return the bags for recycling.

You’ll find the Jeffries bagged products at many South Australian garden centres; more detail on their website.


Never to be put off by a little dirty work, Ecocreative has designed and produced packaging and point-of-sale recycling stations for the launch of Jeffries compost, soil and mulch bagged products. Five garden and horticulture products that were once only available by the truck or trailer load will now be sold from commercial stockists in handy gardening sizes for the first time. Several of the products are certified to NASAA organic standards.

These bags will come in for some rough treatment and be exposed to the sun, rain, so the packaging design needed to be robust and couldn’t be shy! Bold earthy colours and textures have been assigned to the different product categories for easy identification, no matter how you find the bag. These identifiers set the basis for an ‘easy as 1, 2, 3’ infographic that features on the reverse of each bag and throughout supporting collateral, showing everyone how to get the best out of their gardening experience.

‘Making our products available in bags has long been a goal for us and represented a huge challenge’, notes Jeffries Managing Director, Lachlan Jeffries. ‘We needed to meet our own demanding standards for quality, integrity and sustainability and address many technical challenges and other requirements regarding certifications, labelling and standards. We’ve worked closely on our brand with Ecocreative over the past few years and they really get what we’re about. All the hard work is worth it everything about the bags exceed my expectations. They look just awesome and I am excited about what this will do for our business.’

There is also an educational aspect to the bags. It was necessary to broaden awareness of Jeffries role as an innovative recycler. Ecocreative created the Jeffries ‘green organics loop’ to show that the garden prunings, lawn clippings and other raw materials collected from the green organic wheelie bins of South Australian homes, are transformed by Jeffries into compost, soil and mulch products, ready to go back into South Australian gardens. It’s important for people to remember that whatever is put in their green organics bins could end up in our own back yards, so we needed to reinforce that the green bin is no place for plastic or anything else that won’t make good compost, soil or mulch.

Once the compost, soil or mulch is on the garden or in pots, people are left not with empty bags (destined for landfill), but with an opportunity to keep helping Jeffries keep recycling. As the SA-made plastic bags are not yet recyclable through traditional government waste streams, they cannot be put in yellow-lid kerbside bins. To tackle this issue head on, Jeffries has organised its own bag return program. Customers can return their bags to their stockist in specially marked brown recycling bins (branded with some help from Ecocreative). Jeffries takes care of the rest, organising the recycling of the bags into other plastic products. What’s more, for every bag returned to the retailer Jeffries donates 50 cents to Community Garden Projects in South Australia!

‘This ambitious move into the sale of premium garden product in bags is much more than a category-breaking move into a competitive marketplace’, says Matthew Wright-Simon, Ecocreative’s Director, ‘it’s about packaging the Jeffries culture of innovation in recycling, environmental responsibility and community engagement all at once and wrapping it up in a retail experience right at the point where a person is committing to doing something positive—getting something good for the garden and getting their hands dirty! As a partner in Jeffries’s positive growth story, Ecocreative is proud to have been part of such a great initiative. After all, it embraces two of our favourite things, recycling and gardening!’


What could a sustainable neighbourhood in Melbourne look like? Visioning 2032

October 24, 2011 in Architecture, Art, Built Environment, Community, Corporate, Eco Design, Engineering, Exhibition, Film, Graphic design, Illustration, Interior Design, Internet, Mixed Media, Multiple Disciplinary, National, Photography, Screening, Sustainable, Technology, Uncategorized

What could a sustainable neighbourhood in Melbourne look like?  How could we transform a number of our existing urban communities through design ‘interventions’?  If we are to develop low-carbon resilient suburbs in Melbourne, we need to have some vision of what a desirable future living scenario is, and the changes we can make today to set us on a path there. These films are a glimpse of that potential future.  The animated films are a culmination of four years’ worth of work by students and staff from Swinburne University, RMIT University, Monash University and the University of Melbourne, as well as from Melbourne design professionals.  Each presents a different area of sustainable design innovation. These include new infrastructure schemes for water, food, energy and public transport, along with innovative design strategies for suburban development and new local employment opportunities.

View the films

The PanelPop introduces a new sustainable art medium

August 29, 2011 in Art, Eco Design, Illustration, Sustainable

Local Fitzroy based framers PanelPop, have introduced an innovative new “canvas” to the art world. Made largely from products destined for landfill, the PanelPop comprises a porcelain like surface encased within a locally salvaged timber frame and backed with recycled polystyrene.  What is so inventive about the PanelPop is the variety of ways it can be used – Artists can sketch, paint and even sculpt directly onto the surface.  State of Green spoke to Emma Griffin about their innovative frames. Read on to find out more…

The Ajiro Bamboo Vehicle is home grown in more ways than one.

August 19, 2011 in Eco Design, Motion, National, Sustainable

Monash University industrial design student, Alexander Vittouris is challenging us to look at new ways we can approach product design in the future. His innovative design of the Ajiro bamboo vehicle is case in point. Rather than using energy intensive processes to bend sustainable bamboo into shape post harvest, Alexander’s unique approach involves manipulating the bamboo stalks during the plant’s growth process. Tension is applied to the bamboo stalks as they grow over a reusable skeletal sub structure, that forms the structural basis of the vehicle. The natural energy from the plant does all the rest!

Read On to find out more about Alexander Vittouris” inspiring Ajiro design!

Recycling takes off

August 4, 2011 in Adelaide+SA, Eco Design, Installation, Interior Design, Product design, Sustainable

Ecocreative_Recycling Display

The display encourages people of all ages to walk the resource journeys to find out what happens after something goes in the bin.

Ecocreative recently designed and developed an interactive waste display for the Adelaide Airport to launch its new recycling bins. It centres around the topic of waste and resource management in a lighthearted yet educational manner.
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SRD Change 11 National : graduate sustainable design exhibition

August 2, 2011 in Calendar, Eco Design, Exhibition, Fashion, Graphic design, Launch, Mixed Media, Multiple Disciplinary, Product design, Sustainable, Sydney+NSW

August 1, 2011 to August 12, 2011

Featuring projects that innovate and enquire, educate and inspire. All on show in a stunning new venue. See more info at

A thought provoking selection of well developed, innovative Graduate concepts that address issues of sustainability, social equity and community selected from across Australia’s leading tertiary institutions.

SRD CHANGE 11 National is a special project of the SRD and part of SYDNEY DESIGN 2011 presented by the Powerhouse Museum.

Also check out SRD Change 11 National : graduate sustainable design exhibition ‘Cocktail Launch