Dirty work for Jeffries

Ecocreative has designed the new line of Jeffries Compost, Soil and Mulch bagged products. The bold, colourful packaging features info-graphics that educate consumers on how to combine products to get the best result.

When research found that this ‘living’ product must be packaged in non-biodegradable plastic bags (due to the nature of the product), Ecocreative also helped the client design point-of-sale collection stations where consumers can return the bags for recycling.

You’ll find the Jeffries bagged products at many South Australian garden centres; more detail on their website.

 

Never to be put off by a little dirty work, Ecocreative has designed and produced packaging and point-of-sale recycling stations for the launch of Jeffries compost, soil and mulch bagged products. Five garden and horticulture products that were once only available by the truck or trailer load will now be sold from commercial stockists in handy gardening sizes for the first time. Several of the products are certified to NASAA organic standards.

These bags will come in for some rough treatment and be exposed to the sun, rain, so the packaging design needed to be robust and couldn’t be shy! Bold earthy colours and textures have been assigned to the different product categories for easy identification, no matter how you find the bag. These identifiers set the basis for an ‘easy as 1, 2, 3’ infographic that features on the reverse of each bag and throughout supporting collateral, showing everyone how to get the best out of their gardening experience.

‘Making our products available in bags has long been a goal for us and represented a huge challenge’, notes Jeffries Managing Director, Lachlan Jeffries. ‘We needed to meet our own demanding standards for quality, integrity and sustainability and address many technical challenges and other requirements regarding certifications, labelling and standards. We’ve worked closely on our brand with Ecocreative over the past few years and they really get what we’re about. All the hard work is worth it everything about the bags exceed my expectations. They look just awesome and I am excited about what this will do for our business.’

There is also an educational aspect to the bags. It was necessary to broaden awareness of Jeffries role as an innovative recycler. Ecocreative created the Jeffries ‘green organics loop’ to show that the garden prunings, lawn clippings and other raw materials collected from the green organic wheelie bins of South Australian homes, are transformed by Jeffries into compost, soil and mulch products, ready to go back into South Australian gardens. It’s important for people to remember that whatever is put in their green organics bins could end up in our own back yards, so we needed to reinforce that the green bin is no place for plastic or anything else that won’t make good compost, soil or mulch.

Once the compost, soil or mulch is on the garden or in pots, people are left not with empty bags (destined for landfill), but with an opportunity to keep helping Jeffries keep recycling. As the SA-made plastic bags are not yet recyclable through traditional government waste streams, they cannot be put in yellow-lid kerbside bins. To tackle this issue head on, Jeffries has organised its own bag return program. Customers can return their bags to their stockist in specially marked brown recycling bins (branded with some help from Ecocreative). Jeffries takes care of the rest, organising the recycling of the bags into other plastic products. What’s more, for every bag returned to the retailer Jeffries donates 50 cents to Community Garden Projects in South Australia!

‘This ambitious move into the sale of premium garden product in bags is much more than a category-breaking move into a competitive marketplace’, says Matthew Wright-Simon, Ecocreative’s Director, ‘it’s about packaging the Jeffries culture of innovation in recycling, environmental responsibility and community engagement all at once and wrapping it up in a retail experience right at the point where a person is committing to doing something positive—getting something good for the garden and getting their hands dirty! As a partner in Jeffries’s positive growth story, Ecocreative is proud to have been part of such a great initiative. After all, it embraces two of our favourite things, recycling and gardening!’

 

Hamburg Calling – A message from Climarte

University of Hamburg researchers have contacted CLIMARTE seeking details of Australian arts activities since 1996 relating to climate change (eg. exhibitions, performances, conferences, etc)… So CLIMARTE has started compiling a list for them, and for us, and we’d like your help! Please email us details of any activities you know. Ideally include event title, host institution, year, and web address if available. Even better, you or someone you know might like to volunteer to research this area for us.  CLIMARTE will publish the list on our website to assist in future research.
Please email mail@climarte.org.
Image – Ralf Schmerberg has constructed a thought provoking igloo made almost entirely of old refrigerators in the center of Hamburg.

What could a sustainable neighbourhood in Melbourne look like? Visioning 2032

What could a sustainable neighbourhood in Melbourne look like?  How could we transform a number of our existing urban communities through design ‘interventions’?  If we are to develop low-carbon resilient suburbs in Melbourne, we need to have some vision of what a desirable future living scenario is, and the changes we can make today to set us on a path there. These films are a glimpse of that potential future.  The animated films are a culmination of four years’ worth of work by students and staff from Swinburne University, RMIT University, Monash University and the University of Melbourne, as well as from Melbourne design professionals.  Each presents a different area of sustainable design innovation. These include new infrastructure schemes for water, food, energy and public transport, along with innovative design strategies for suburban development and new local employment opportunities.

View the films  http://www.ecoinnovationlab.com/component/content/article/116-visioning-2032-city-of-short-distances/397-visioning-2032-films

SRD Change 11 National : graduate sustainable design exhibition

August 1, 2011 to August 12, 2011

Featuring projects that innovate and enquire, educate and inspire. All on show in a stunning new venue. See more info at www.srdchange.org

A thought provoking selection of well developed, innovative Graduate concepts that address issues of sustainability, social equity and community selected from across Australia’s leading tertiary institutions.

SRD CHANGE 11 National is a special project of the SRD and part of SYDNEY DESIGN 2011 presented by the Powerhouse Museum.

Also check out SRD Change 11 National : graduate sustainable design exhibition ‘Cocktail Launch

Ecocreative is looking for a graphic designer passionate about designing for a better world

A great opportunity exists for a new graphic designer to join the Ecocreative team! If you’re passionate about designing for a better world, we’d love to hear from you.

We want to fill the position as soon as we can, so don’t dally in downloading the role description and submitting your application.

Applications close 2 August 2011, and we will notify shortlisted applicants soon thereafter.

Please direct any queries to Jeremy Boyd, Creative Director or Sarah van Maarseveen, Sustainability & Operations Manager.

 

Design4Change exhibition Sydney

July 21, 2011 to July 28, 2011

Billy Blue young designers in collaboration with Oxfam Australia present the Design4Change exhibition.

Please join us to open the exhibition and to celebrate the power of creativity, collaboration and Design4Change at 6pm, on Thursday 21 July, at Vibewire Enterprise Hub, 525 Harris Street Ultimo.

Design4Change is an initiative of 3things and works with design, communications and business students in their final year of study to create inspiring and innovative social justice campaigns, designed to create change