Category: Green Wash

This is the latest contribution in a long running discussion about the green Marketing forums decision to include Australian Paper and promote them as Green leaders.

View the criticism and our response here

Currently, Australian paper is linked to logging in the Central Highland, Strzelecki Rainforest Reserve and the Baw Baw National Park, which has been recognised by several key scientific studies as one of Victoria’s most biologically significant sites and one of its most important water catchments

View our feature on Australian Paper and their role in the logging of Australian Forests

Entries for the CREATE:Awards are open now and due by 16th July 2010 and include a sustainability award.

Australian Paper is sponsoring this years sustainability award at the create:awards while linked to logging in the Central Highland, Strzelecki Rainforest Reserve and the Baw Baw National Park.

Desktop also have a green design edition out this month. Australian Paper has also sponsored a green feature in this edition.

Please contact Desktop to make them aware of the issues and urge them to stop promoting the logging of our forests as sustainable and green.

Read our feature on ENVI paper for more information on Australian Paper and the logging of Australia’s forests.

We do however thank Desktop for their efforts in promoting sustainability and also their direct support of bindarri and our events. We feel that Desktop have been manipulated by Australian Paper’s Greenwash and we urge Desktop and our whole industry to disassociate themselves from companies promoting paper made from ecologically important forests as green and sustainable.

We are very disappointed to hear that the biggest Green brand event in Australia is promoting Greenwashing as a legitimate approach, pushing back Australian green marketing back to the dark Ages.

The Forum includes Paul Allen in the “cream of Australia’s crop of sustainable brand leaders”

Paul Allen is from Australian paper, and he will be promoting the ENVI paper brand. This paper is made from Australian Native Forests and is marketed as “greenhouse friendly”

Please read more about the Envi paper greenwash, with referenced facts on Australia’s paper destruction of our forests.

[Bindarri apologises for the exaggerated tone of this (unedited) post.. yes it was over the top, however we still take our original position that  The Forum is misguided in presenting Australian Paper as a leader - ED]

Desktop Magazine are asking this question for their July Green issue. Add your comments here

A CARBON credits company, Prime Carbon, has been found guilty by the Federal Court of Australia of making misleading green claims.

via SMH

February 19, 2010 12:00 pm to 2:00 pm

How design is implicated in contributing to the ecological crisis, as well as the opportunities that designers and business may engage with to be at the forefront of design for sustainability.

The seminar will be supported with practical case studies of successful eco-design and sustainable design solutions.