September 17, 2009 in Green Wash, User submission
The Environmental Claims in Advertising and Marketing Code is designed to ensure that marketers use industry-wide standards when they make environmental claims in ads or marketing communications. download it here. Via B&T
August 28, 2009 in Calendar, Green Wash, Melbourne+VIC, User submission, Workshop
September 2, 2009
A full day workshop aimed at people involved in marketing and sales, product/service development and retail.
Includes what is a green product, what is green purchasing, Life Cycle Assessment, product labelling, environmental claims and green wash, regulatory framework and requirements, sustainability market expectations and segmentation, key marketing messages and approaches.
August 21, 2009 in Green Wash, User submission
This report from Business for Social Responsibility and Futerra Sustainability Communications aims to help companies avoid the most common mistakes in communicating their green activities, and the perception of greenwashing.
August 12, 2009 in Green Wash, User submission
Study finds Australian consumers sceptical about eco-claims. Released by GoGreen Creative
July 27, 2009 in Green Wash, Marketing, User submission
The consumer watchdog has asked Forest & Wood Products Australia to respond to allegations it made two deceptive claims: that the carbon dioxide stored in trees is locked up when they are logged and converted into wood products, and that forestry is one of Australia’s most greenhouse-friendly industries.
July 8, 2009 in Green Wash, Technology, User submission
Greenpeace releases annual green electronics rankings. LAPTOP Magazine’s Green Choice Awards. Apple guilty of greenwash
