Dirty work for Jeffries

Ecocreative has designed the new line of Jeffries Compost, Soil and Mulch bagged products. The bold, colourful packaging features info-graphics that educate consumers on how to combine products to get the best result.

When research found that this ‘living’ product must be packaged in non-biodegradable plastic bags (due to the nature of the product), Ecocreative also helped the client design point-of-sale collection stations where consumers can return the bags for recycling.

You’ll find the Jeffries bagged products at many South Australian garden centres; more detail on their website.


Never to be put off by a little dirty work, Ecocreative has designed and produced packaging and point-of-sale recycling stations for the launch of Jeffries compost, soil and mulch bagged products. Five garden and horticulture products that were once only available by the truck or trailer load will now be sold from commercial stockists in handy gardening sizes for the first time. Several of the products are certified to NASAA organic standards.

These bags will come in for some rough treatment and be exposed to the sun, rain, so the packaging design needed to be robust and couldn’t be shy! Bold earthy colours and textures have been assigned to the different product categories for easy identification, no matter how you find the bag. These identifiers set the basis for an ‘easy as 1, 2, 3’ infographic that features on the reverse of each bag and throughout supporting collateral, showing everyone how to get the best out of their gardening experience.

‘Making our products available in bags has long been a goal for us and represented a huge challenge’, notes Jeffries Managing Director, Lachlan Jeffries. ‘We needed to meet our own demanding standards for quality, integrity and sustainability and address many technical challenges and other requirements regarding certifications, labelling and standards. We’ve worked closely on our brand with Ecocreative over the past few years and they really get what we’re about. All the hard work is worth it everything about the bags exceed my expectations. They look just awesome and I am excited about what this will do for our business.’

There is also an educational aspect to the bags. It was necessary to broaden awareness of Jeffries role as an innovative recycler. Ecocreative created the Jeffries ‘green organics loop’ to show that the garden prunings, lawn clippings and other raw materials collected from the green organic wheelie bins of South Australian homes, are transformed by Jeffries into compost, soil and mulch products, ready to go back into South Australian gardens. It’s important for people to remember that whatever is put in their green organics bins could end up in our own back yards, so we needed to reinforce that the green bin is no place for plastic or anything else that won’t make good compost, soil or mulch.

Once the compost, soil or mulch is on the garden or in pots, people are left not with empty bags (destined for landfill), but with an opportunity to keep helping Jeffries keep recycling. As the SA-made plastic bags are not yet recyclable through traditional government waste streams, they cannot be put in yellow-lid kerbside bins. To tackle this issue head on, Jeffries has organised its own bag return program. Customers can return their bags to their stockist in specially marked brown recycling bins (branded with some help from Ecocreative). Jeffries takes care of the rest, organising the recycling of the bags into other plastic products. What’s more, for every bag returned to the retailer Jeffries donates 50 cents to Community Garden Projects in South Australia!

‘This ambitious move into the sale of premium garden product in bags is much more than a category-breaking move into a competitive marketplace’, says Matthew Wright-Simon, Ecocreative’s Director, ‘it’s about packaging the Jeffries culture of innovation in recycling, environmental responsibility and community engagement all at once and wrapping it up in a retail experience right at the point where a person is committing to doing something positive—getting something good for the garden and getting their hands dirty! As a partner in Jeffries’s positive growth story, Ecocreative is proud to have been part of such a great initiative. After all, it embraces two of our favourite things, recycling and gardening!’


2011 National NAIDOC Poster Competition – NOW OPEN

Indigenous artists can now start working on entries for the National NAIDOC Poster Competition to reflect this years National NAIDOC theme, Change: the next step is ours

The Poster Competition closes on Wed 1st April and the winning artwork attracts a $5000 prize. The winning entry will feature on the NAIDOC poster and be displayed across Australia to help celebrate NAIDOC Week. More info here.

The Australia Project

The Australia Project is encouraging Australian creatives to explore and redefine clichéd national stereotypes in the hope of revealing a unique perspective on contemporary Australian culture.

We are seeking individual responses, personal opinions and social commentaries that best describe your view of Australia today. The emphasis is on YOU. Creatively express YOUR view of contemporary Australian culture.

Junior/Mid-weight Graphic Designer position available

Make Believe is a boutique communications consultancy that works with clients such as The Greens, Amnesty, ACF, GetUp, the Global Poverty Project, Avaaz.org and many more. They come to us for top-level advice, strategy, connections and creative input, as well as delivery on key elements of their campaigns – from email copywriting to print ads or video production.

We are seeking a talented visual thinker and doer to join our team – providing expert, hands-on digital and print design, creative thinking and some project management, all under the direction of our Creative Director. Continue reading “Junior/Mid-weight Graphic Designer position available”

Indigenous Art Code Ltd Logo Design Competition

The Indigenous Australian Art Commercial Code of Conduct is a voluntary industry code which is designed to set the benchmark for ethical dealing with Indigenous artists. Indigenous Art Code Ltd (the Company) has responsibility for the administration of the Code. The Company is looking for a professional logo which communicates the aim of the Company and can be used on all Company related materials.  Indigenous Art Code Ltd wants fresh ideas from Australian designers and artists and with the generous support of Daniel and Danielle Besen, together with the Koorie Heritage Trust, the Company is offering a $5000 cash prize for the winning design. Entries close at 5pm AEST on 21 October 2010. Click here for competion details.