Comments on: ENVI – Carbon Neutral Paper – Greenwash

By: Conservatories Prices

Conservatories Prices — Mon, 26 Sep 2011 13:32:15 +0000

It’d be nice if you could also share with us a basic manual on how to do these things. It’s quite intimidating and quite confusing for beginners like me to get involved in the carbon market for the first time. Great job!

By: Ann

Ann — Wed, 03 Aug 2011 07:36:48 +0000

I just received a “Clean Energy Future” brochure in the mail from the Australian Government..In the bottom right hand corner it has mentioned that “Department of Climate Change and Energy Efficiency uses National Carbon Offset Standard (in smaller letters – certified ENVI Carbon Neutral paper)!!

By: Terry

Terry — Mon, 01 Nov 2010 12:27:08 +0000

Paper is a basic important commodity in our society and no matter what we do, we simply have to produce papers to make society work. The recent green movement to lessen the use of paper by using digital documents, e-bills, and e-books should somehow reduce the demand for papers.Nevertheless government should be vigilant enough to implement the laws and regulations in the production of papers, reserves should be respected and forest should be sustainably used by a good reforestation program done along the logging and paper production.

By: dvize melbourne

dvize melbourne — Fri, 17 Sep 2010 03:09:13 +0000

Forests NSW is being forced to review its logging practices, after the discovery of a spate of new breaches including logging old-growth rainforests and destroying the habitat of threatened native animals.

The latest damage, at Girard State Forest near Tenterfield, is the fifth time in five months that the state agency has come under investigation. http://www.smh.com.au/environment/forests-nsw-investigated-over-logging-breaches-20100817-128lo.html

By: dvize melbourne

dvize melbourne — Fri, 17 Sep 2010 03:06:46 +0000

Greens hail win on logging. Environment East Gippsland had sued VicForests, the government agency responsible for logging in state forests, over plans to log about 60 hectares at Brown Mountain, near Orbost. http://www.theage.com.au/environment/greens-hail-win-on-logging-20100811-11zsy.html

By: dvize melbourne

dvize melbourne — Mon, 14 Jun 2010 09:00:31 +0000

This mail was written to the organisers of the Green Marketing Forum.

http://www.3pillarsnetwork.com.au/p3_Events-Resources.html?&event=61&page=4&entry=323

By presenting Paul Allen as “cream of Australia’s crop of sustainable brand leaders”, The Australian Green Forum are legitimising Australian Paper’s Greenwashing as well as Greenwashing the issues yourselves.

ENVI paper is marketed as a product that is good for the environment with their main slogan “Go Green with ENVI”

Australian Paper are currently sourcing a major part of their pulp for their ENVI brand from Central Highland, Strzelecki Rainforest Reserve and the Baw Baw National Park, which has been recognised by several key scientific studies as one of Victoria’s most biologically significant sites and one of its most important water catchments.

The Central Highlands of Victoria are the world’s most carbon-dense forest according to researchers from the Australian National University.

I am also disappointed in the topic he is discussing which is “value of gaining sustainable certification for their brands.”

Although AP should be acknowledged and credited for reaching their current certification, they should not be put up as a leader or presented as proactive.

It is clear that AP has manipulated the certification process, using the most lax certification available, to allow them to use pulp from ecologically important forests and then market their product in a deceiving way (good for the environment).

Additionally, My opinion is also AP has only gone through certification to offset political and community pressure to allow them to continue logging important forests, not to lead in any way.

I assume that Paul will not be discussing the exemptions in the certification they have chosen and the fact that they use these exemptions allow them to source pulp from ecologically important forests.

AP is encouraging using certification to continue environmental damage, rather than reduce it. This is contradictory to the aims of the certification in the first place.

I came along to your event last year, and brought this exact issue up via questions to Paul from the floor. Paul declined to discuss the issue. The Forums response was to ignore the issues and book Paul again as an example of someone who is doing it right.

I urge you to drop Paul from the Forum due to the AP’s reckless approach to Green Marketing and the damage they are doing to our Industry by lowering consumer confidence in Green Marketing.

Alternatively I would be happy if you applied the “Honesty and Transparency” approach and provided a disclaimer on all marketing materials and his introduction “outlining that a sizeable proportion of their pulp is sourced from ecologically important forests”.

I urge you to read the article I have written abut this issue and more importantly follow the links to the references.