Waste Watchers helps University lose hundreds of kilos (of landfill): Recycling behaviour change campaign spearheaded by monsters!

Under its Ecoversity sustainability program, the University of Adelaide commissioned Ecocreative to help create a fun way to engage students and staff in recycling. Colourful signage bin wraps of recycling and landfill ‘monsters’ were created to show a diverse audience what is suitable for waste and recycling. The installation was followed by an intensive ‘Waste Watchers’ campaign, to decrease waste to landfill and increase ‘uncontaminated’ recycling.

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