Comments on: TerraChoice – Scott McDougall – Seven Sins of Greenwash http://www.bindarri.com.au australian creatives for positive change Mon, 24 Oct 2011 01:32:17 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Amanda B. http://www.bindarri.com.au/terrachoice-scott-mcdougall/#comment-19446 Amanda B. Mon, 24 Oct 2011 01:32:17 +0000 http://www.bindarri.com.au/?page_id=1470#comment-19446 Alein. I feel for the mom and pop shops that lose out because of the corporate green market. I always knew that green products were a scam. Thanks for point it out. AB. Alein. I feel for the mom and pop shops that lose out because of the corporate green market. I always knew that green products were a scam. Thanks for point it out.

AB.

]]> By: Alein Feldman http://www.bindarri.com.au/terrachoice-scott-mcdougall/#comment-14485 Alein Feldman Sun, 12 Jun 2011 04:22:20 +0000 http://www.bindarri.com.au/?page_id=1470#comment-14485 Terrachoice sells the right using the EcoLogo mark for thousands for dollars, as the amount is a function of the total sales of the companies' product sales. In the end EcoLogo and Terrachoice are killing the small "mom and pop" shops that often cannot afford to pay Terrachoice to "approve" their products, even if "mom and pop" products can be greener than others found on the market. Green eco-labels, like EcoLogo victim of marketing scams, and Terrachoice are leading the pack with their strategic marketing scare campaign (i.e. greenwashing ), to increase their revenues. Green products cost more money, because corporations increase the price of products; because they need to pay Terrachoice thousands of fraud dollars to be "green". A Feldman Terrachoice sells the right using the EcoLogo mark for thousands for dollars, as the amount is a function of the total sales of the companies’ product sales. In the end EcoLogo and Terrachoice are killing the small “mom and pop” shops that often cannot afford to pay Terrachoice to “approve” their products, even if “mom and pop” products can be greener than others found on the market. Green eco-labels, like EcoLogo victim of marketing scams, and Terrachoice are leading the pack with their strategic marketing scare campaign (i.e. greenwashing ), to increase their revenues. Green products cost more money, because corporations increase the price of products; because they need to pay Terrachoice thousands of fraud dollars to be “green”. A Feldman

]]> By: fr33energy http://www.bindarri.com.au/terrachoice-scott-mcdougall/#comment-7120 fr33energy Tue, 23 Nov 2010 03:57:00 +0000 http://www.bindarri.com.au/?page_id=1470#comment-7120 Terrachoice is a for-profit company that created a bias marketing campaign to push Ecologo (the logo they manage). My wife bought some Ecologo products a while back and noticed greenwashing on the labels. What a farce; that makes Terrachoice and Ecologo sinners! This prompted me to check out Ecologo standards. I was surprised to learn that they are so old they cannot really represent environmental leadership anymore?! Others only have a single criterion statement (another sin); where is the life-cycle approach they promised on their website (another lie)?! Check out their website and download the standards and see for yourself... Shame on Terrachoice for pointing the finger at others, when they cannot deliver. Most eco-labels are not worth paying extra money, because we have no idea of the real environmental savings. All we have here is hypocrisy, marketing spin, and a very bad marketing campaign. It’s all a scam. Beware! Terrachoice is a for-profit company that created a bias marketing campaign to push Ecologo (the logo they manage). My wife bought some Ecologo products a while back and noticed greenwashing on the labels. What a farce; that makes Terrachoice and Ecologo sinners! This prompted me to check out Ecologo standards. I was surprised to learn that they are so old they cannot really represent environmental leadership anymore?! Others only have a single criterion statement (another sin); where is the life-cycle approach they promised on their website (another lie)?! Check out their website and download the standards and see for yourself… Shame on Terrachoice for pointing the finger at others, when they cannot deliver. Most eco-labels are not worth paying extra money, because we have no idea of the real environmental savings. All we have here is hypocrisy, marketing spin, and a very bad marketing campaign. It’s all a scam. Beware!

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