Envi's pulp is part sourced from
sustainably managed and chain of custody certified forests. These frameworks
allow the inclusion of pulp sourced from ecologically important native forests
such as the
Australian
Paper's mill in New South Wales sources pulp for its ENVI Carbon Neutral paper
range from Australian and overseas suppliers who must provide evidence that the
source s are managed for long term viability and at no time is any fibre sourced
from old growth forests. Compliance is assured through sustainable forestry
management schemes including FSC, PEFC and AFS. FSC is included in the Seven
Sins of Greenwashing as an example of a "credible eco-label" (Exhibit 4). PEFC
and AFS follow similar verification criteria to FSC.
How
do you respond to claims that ENVI is guilty of 3 of the 7 sins of Greenwash as
defined by TerraChoice of:
1. The hidden
Trade off
ENVI
Carbon Neutral paper is considered as one of
1. Certified Carbon Neutral by
the Australian Government
2.
3. Manufactured ECF (Elemental
Chlorine Free) and TCF (Totally Chlorine Free)
4. Contains Australian
recycled fibre which diverts waste from Australian land fill.
In
addition to these environmental attributes, Australian Made ENVI Carbon Neutral
paper supports local jobs in regional areas.
4. Worshipping False Labels (entrust)
Entrust
is a program we offer to corporate and other end users and is not a product
label. Also, please refer to the above response for ENVI Carbon Neutral paper's
environmental; credentials, in particular its Carbon neutral and forest
certification claims which have been independently verified and audited.
6. Sin of the lesser of two evils
To
become carbon neutral under the Australian Government's GHF scheme Australian
Paper had to demonstrate an ongoing commitment to reduce its carbon footprint.
In the case of our
In
addition, the mill operates within EPA license levels. For more information,
please refer to Environs, which will be forwarded to you under separate cover.
Please
also Glen, I have attached a copy of our recent environmental achievements,
further highlighting our commitment to Sustainability.
Kind
Regards,
Stephen
Hawkins
Australian
Paper
